A lot has been reported about the Kindle e-reader and this tidbit gives an insight into its increasing popularity. Amazon has noted a huge growth in sales of the Kindle e-reader each month in Q2 of the current year on a sequential month-over-month and a year-over-year basis. This exponential rise seems to have been noticed after the price of the device was reduced to $189 (approx. Rs. 8,950).Amazon boasts of having sold 143 Kindle books for every 100 hardcover books over the past three months. Over the past one month, the company claims to have sold about 180 Kindle books for every 100 hardcover books snapped up. Amazon has also revealed that it has sold three times more Kindle books in the first half of this year as compared to the first half of 2009.
“We’ve reached a tipping point with the new price of Kindle-the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189,” affirmed Jeff Bezos, Founder and CEO, Amazon. “In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months.”
The 6” e-ink display of the Android based Kindle e-reader allows comfortable visibility even in brightly lit areas. The battery life of the device is cited to last for up to two weeks. Users can also avail of 3G wireless capabilities at no additional cost though books downloaded at the Kindle Store must be paid for. Packed into a sleek tablet-like form factor, the e-reader weighs approximately 10.2 ounces which makes for easy portability.
The U.S. Kindle stores offer users over 630,000 e-books that include latest releases as well as 106 of 110 New York Times best sellers. Readers can avail of more than 5,10,000 of these books at $9.99 (approx. Rs. 470) or less.
No comments:
Post a Comment